Search Engine Marketing: Google Is Testing a New Look for PPC Advertisement

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After the execution of a significant change in the appearance of sponsored advertisements, Google.com recently added to the initial line of the label showing the title and put the domain name in the end titles. Google also has stepped up its efforts to implement a total radical change in the appearance of links, which consists of both sponsored and natural ones. Now, the URL is highlighted in green color only right below the ad title.

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After the execution of a significant change in the appearance of sponsored advertisements, Google.com recently added to the initial line of the label showing the title and put the domain name in the end titles. Google also has stepped up its efforts to implement a total radical change in the appearance of links, which consists of both sponsored and natural ones. Now, the URL is highlighted in green color only right below the ad title.

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This effort is, of course, very logically, from the perspective of Google, because it increases revenues. It builds on all previous changes in the appearance of search results pages. For example, advertising "paid links" seems to be the "most popular" links page, expanding on the site and may eventually expand the earlier product. All these changes are for the front only a few positions (maximum of 3 positions ).

The question is whether it is putting too much pressure on the Google desire for leadership positions, thereby increasing the cost per click. But it is true that advertisers need to remember if you want to advertise on Google. This will benefit those advertisers who are able to withstand the battle front, or can effectively manage PPC advertising. Similar changes were undertaken by Google in August last year (2010), when he put the emphasis on 'Sklik' advertising.

It will be interesting to see whether the list will continue to use models to Google prominence Sklik advertising. It is very likely to become Sklik most important source of revenue to Google and it will not last long.

Of course it is helpful to follow these changes and use them as soon as possible, because it offers the possibility to be always one step ahead of the competition.