During the past few years, mobile advertising has come of age, and occupied a large part industrije.Oglas revenue generated by the mobile station and about advertising is expected to grow to huge $ 20.5 billion by 2015. Now, this is something marketers can not ignore. Today, nearly 77% of the world's population has a mobile phone with smart phones cheaper in the future is expected to grow.
is now marketing the eye as lucrative mobile medium for advertising and reaching out to the common masses. With the recent changes in trends, the average user spends more time with your mobile device surfing the internet than in front of the computer. It is expected that by 2014, mobile Internet users will take over the desktop users.
short text messaging and mobile applications have found a way to land directly on the mobile device user and the buzz in your pocket or purse so that a potential buyer to take notice of the hottest deals and advertising.
banner space in mobile applications working in a similar way as the web media. This is usually with the help of CPM revenue model. As technology develops at a rapid pace, we see new models entering the market, which includes demand-side platform, or DPS, which allows marketers to manage multiple ads across numerous platforms.
If you are planning to advertise your business or products in specific applications or mobile site then there are some important things to consider. Check out several mobile ad networks available, and then select the one that perfectly fits your budget and potential audience.
must also pay attention to where on the basis of mobile advertising to get the most out of your campaign. Geo-location or location-based marketing allows you to target potential customers at a specific time when you are near your business, then the goal compelling them to visit your cafe, bar, store, or announcing some great deals.
Geo location of mobile advertising basically uses GPRS to determine the exact location of the user, and then offer them a discount or deal. Some of the companies that have adopted this mobile marketing strategies are Starbucks Coffee and Domino's Pizza. Both brands use banner ads to mobile applications to catch the attention of target audiences in a 5 km radius of their store.
These banner ads usually develops map to the nearest place in a cafe, bar or shop, and then offer the latest discounts, deals and offers that they have to offer.
With online buyers and information seekers prefer mobile devices to desktop and laptop computers, offering an exciting challenge for marketers to tap this opportunity and reach out to potential customers in new ways!
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