Amazon and Apple Have Changed the Publishing Industry

Amazon.com and Apple has changed the publishing industry forever -. And that's good news for authors, consultants, professional services companies, speakers, trainers and other thought leaders

Here's how it used to work ...

Publication of books used to be slow, cumbersome, time consuming process. Even if you manage to get your book accepted by a publisher (and this process could take a year or more), it does not mean you will get it on the shelves quickly. On the contrary! It was only the beginning of the process.

When the book finally arrived, the publisher has some initial marketing and advertising for it, but it was not long before they moved to their next project. After all, their job is to sell books, not to sell her book.

When you are selling a book, you would get a royalty ... usually very small fee. To be fair, the publisher paid for the entire production of books, so that all the risk. Thus, it is not unreasonable to make more profits from you. But this means that most authors did not get rich from his book copyrights.

publishing model.

Some authors do not want to wait to be picked up by publishers, so that self-published his book (After all, "publisher" is simply a person who pays for the production of books). Several decades ago, it's called vanity "publication", as that only authors with big egos would publish the book this way. But it certainly is not the case, and many experts chose self-publishing because it is faster, easier and more profitable than traditional publishing route.

Of course, if you're self-published book, you paid for everything, and so all the risk. You get to keep all the profits, but it does not take all the risk.

Not so long ago, self-publishing is expensive and risky business, because you had to estimate how many books you could sell it before its first print run. Many authors are too optimistic, and ended up with boxes of unsold books filling up my spare room!

"print on demand" process is to remove some of these risks, because it no longer is uneconomical to make a small print run. And even if you want a larger print run, this can be done offshore in places like China and India, for a very reasonable fee.

Thus, self-publishing has become a legitimate way of getting your ideas in print. Some people still look down your nose at him, but on condition that continues to invest in the quality of editing, proofreading, design, appearance and self-published books can be just as good as a printed book. And sometimes a lot better!

Now we have an e-book revolution.

Thanks to Amazon.com 's Kindle and Apple iPad, there is a new revolution in publishing. E-books

As an author, you no longer have to go through the expensive process of printing books on paper. You can easily publish it in electronic format, upload to Amazon.com, and it is instantly available to millions of potential customers. Amazon.com has created a free Kindle application, so that even customers without physical Kindle device to read Kindle e-books on their iPad, iPhone, Android phone, Android tablet, Mac or PC.

e-book can mean "electronic books", but it is much more than just the electronic equivalent of what used to be printed. E-books can be very short or very long, they may have to do with audio and video, or even have audio and video embedded in them, can be given away as gifts to build trust and encourage loyalty, they can share (legally and illegally ). can be updated immediately when new material is available

In short, e-book is nothing like knjige.E-book revolution is actually is revolution.

Will you be one of the revolutionaries?