Google Inc.

When Google Inc. decided to go public in 2004, he managed to live up to its reputation springs surprises. Unlike the approach followed by the conventional IPO, Google has decided to reverse the auction of shares in a manner similar to the Dutch flower supply. In addition to the first internet IPO, the decision to reverse the auction of shares in an attempt to open the door for bidders created a buzz among investitorima.Procesa involved in buying shares, though unusual, is not komplicirano.Ponuditelji first need to create an account with any underwriters, CSFB (Credit Suisse First Boston) and Morgan Stanley.

Furthermore, the prospectus a list of the risks of investment and insurance eligibility bill must be obtained from the company. As soon as the bidder received the prospectus, they will also receive a bidder ID. After the bidding process began, they were required to bid for the number of shares quoting the price. This is very similar offer for a product on eBay. Unlike eBay, however, Google reserves the right to change the threshold number of shares and share prices, so you could sell the shares on the basis of the received ponuda.Nedostatke in this approach became evident with a vengeance after the IPO.

Although unusual, this method is by far the most fair because it ensures that all winning bidders pay the same price per share. Due to high demand, Google sold 19 million shares priced at $ 85 per share, while retaining a large chunk of the 271 million dionica.1, $ 67 billion of capital raised from the IPO under the terms of market capitalization of over $ 23 billion, which is one of high-profile U.S. IPOs. However, the Internet IPO has had its share of problems.

attempted to remain neutral in the contest has backfired because the company now handed the reins to their dioničarima.Veći pressure to reduce employee benefits at risk for unique work culture tvrtke.Tvrtka known for their great work atmosphere is now facing charges of sexism and ageism of their employees. While accepting that the company was different after the IPO and the Internet, the founders were forced to appoint a general manager in the culture to maintain a work culture. Moreover, the Internet IPO has turned a few Google employees on the night of paper millionaires. Several of these employees then quit Google to launch their own to run the company.