Getting to the Top of Google Places & Staying There

As a child, I remember how every year the new Yellow Pages book to arrive on our doorstep. Filtering through the first page Yellow Pages ads, I've always been enamored with respect to the number of companies have started their company with a number of AAAAAAA list is ... At that time I was old (and wise) enough to understand why companies have been forced to use such tactics to get on the first page. These tactics have gone into the water with the introduction of online directories, but what remains is the thirst of many to be on top or on the first page.

Unlike the Yellow Pages book, rules for who gets to page one on Google dynamic business. For example, nearly a year ago that it is possible to move to the top of Google local directory for your business categories easily manipulate data stored in Google Local directory. Those days are very much more.

Today, a local search has become very popular as a means of advertising and as a result, Google has changed the playing field and pravila.Promjene that Google has made ​​a significant and fundamentally change the way ads are evaluated and ranked. Below we summarize the major areas that Google now estimates when ranking companies in Google Sites. Anyone who has an interest in moving to the top and stay there to take into consideration the following criteria:

1. Google Places data - information that are stored in Google Places back-end is where it all starts, but it is now only one element to your ranking score. If you and your competitors meet the input data in a similar manner, then the contents of the list will play a small role in how you will be ranked.
2. other local and national catalogs - Claiming and increasing your listings in other directories is important. Google search the other directories such as Yellow Pages, Citysearch, Yelp, and infoUSA drugi.Više sites that Google will find your company, rank higher points you get.
3. Reviews are very relevant - We have found that ads with a lot of opinions often outrank ads with little or no reviews. Google has also added a third opinion from other sites such as Yelp, Yellow Pages, Citysearch and others.
4. your website - Google has put more emphasis on your web site, its structure, content and speed. Google now estimates your website to determine your importance to the local area and the category that you choose. If you have not updated the web page at a time and apply some basic SEO (Search Engine Optimization) techniques, chances are your web site becomes your obligation to act. Moreover, the amount of traffic your site receives also plays a role in your ranking. That means you'll have to find ways to generate traffic to your site to get you high.
5. 3rd party links and content of - more sites providing a link to your web site and more content that is linked to your site, the more importance Google places on your site kaotijelo . Google places below showcases your local list of pages which link to your site or content that have links to your site. If nothing appears in this area then it would be helpful for start of 3rd party links strategy.

With this knowledge in hand, it is now apparent that a new world of Google places a lot more work involved to move to the top and stay there. Google with a greater emphasis on thinking, your websites and 3rd party links and content, the extent of maintaining the top position in Google Sites expanded greatly. If the value should be at the top, then you have to invest more time, energy and resources to ensure that you remain on top, otherwise you will find where all those old Yellow Pages books have been found - at the bottom of the pile.