Google and Yahoo-Overture control over 90% of the PPC market and as such you should seriously consider using them if you want maximum possible exposure targeted web traffic through PPC advertising.
login Google Adwords program is free, but they require $ 5 USD deposit before they will start displaying ads to copy. Google provides an excellent interface for s.Ugodan modular design groups all of his work in a nice "containers" that can be manipulated and viewed in different ways.
reporting system is certainly not in real time, but the delay in the results screen is more palatable when compared to other major PPC provider, Yahoo-Overture.
nice feature that sets Adwords apart from other PPC providers is that ads display almost instantly after them in their system. They built much of their editorial guidelines into the system ID entry.
Their system will flag your ad before you can enter if you do not meet their terms of service. It is much better than waiting 2-5 business days to find out if your ad has a problem or not. Time is money.
is also provided with an AdWords account number free tools , which will help you with your campaign management.
While several of these tools are great starting points I have found the need to extend what Google offers through its online research, software and tools, as well as e-book purchases.
lessons learned, everyone who uses Google Adwords has access to the same tools that you do not, including your competition. It goes without saying that if you want to get an advantage here, you will need other resources to supplement your knowledge other than what Google provides.
Having said that the Google AdWords system is still very powerful. Provide you with keyword suggestions, automated bid management, campaign optimization (Google staff), geo-targeting, ROI tracking and reporting all you can handle, their system allows the AB level of control over costs and the ability to truly identify who your customer really was.
What I really like the AdWords system is the fact that the guys with the most advertising does not guarantee the victory of any market.
Google tracks Click through ratio (the percentage of people who see your ad and click on it) for each of your ads and keywords. Their system gives you a better position in their display listings if more people clicking on your ads.
Why do they do that?
to reward people who take the time to write relevant ad copy and marry that are tightly relevant keyword list.
You see, Google will reward you for it your domaći.Put you invest studying and learning their system will save you money, you can be just as valuable as earning money.
Hey, if I could afford $ 5, click'd pay it, but I can not. I need to lower their advertising costs, while at the same time creating much targeted traffic to my site as possible.
Unfortunately, my experience with their support system does not paint a rosy picture of the mighty Google . In general, their online information is quite good. This will solve your routine questions such as "when exactly is my credit card be charged?)" It's pretty good.
Google support system seems geared toward keeping you off the phone with them. They like to refer to their repository of online documentation and use template driven e-mail communications.
In cases where you need specific information (ie, why it is crucial for the disabled, even though I created a whole new campaign to put it in?) I got a "canned" e-mail with your support person's name "paste "in the e-mail.
Often times I was obliged to send them another e-mail asking if they even read my first and get the answer I was really looking for.
At the end of the day I was feeling at the end of my problem was going to be resolved I was not sure if it was going to be and how many times I would contact them to dobiliodgovor I really wanted.
Typical costs associated with running an AdWords campaign
There are two ways to approach this:
are you going to manage your own campaigns?
or
Do you want to affect someone else's experience and invest money into a company that can manage your AdWords campaigns?
Let me suggest that management their accounts at least in the beginning. Start small and start collecting reference materials while you learn how the system works.
Search for other products and resources that can help you, but keep in mind some of them will not work. Do not let that stop your research, there is material out there that really can help and save a lot of money.
Investing in a $ 40 e-book is a lot cheaper than blowing $ 500 or more with Google while you are learning the ropes .
Having said that, if you want to get a successful campaign started now you can enter the SEO company to manage their AdWords campaigns.
the question is: How do you know who to believe?
You can take a few thousand dollars for overpriced, untargeted traffic if you let the wrong companies manage your campaigns. How can anyone honestly know what to look for a company to manage Adwords, if you have not tried the system for yourself? Food for thought. If you manage your campaigns at first you get a feel for the system.
Campaign Costs
Ok, let's talk about the typical costs you can expect to launch the campaign AdWords.Dobra Google news is Google AdWords gives you the opportunity to reach millions of surfers in a few minutes to pretty much part of what little money as you spend.
The bad news is the news that your AdWords account and set up the first few campaigns wears off it can start to feel like a ball and chain. There are a lot of tedious tasks that must be managed on a daily basis and it can be a difficult thing to manage, unless you are a disciplined person.
Before you spend money on campaigns and resources acquire this mental discipline. Understand before you start is not going to be fun after a while. Google AdWords is a business tool, one of many, and as such has its advantages and disadvantages. It can do a lot of money or can cost you a lot of money and create a lot of stress for you, depending on your ability to consistently manage your campaigns.
Ok, the minimum initial deposit is $ 5 for a start as we learned above. Start here, and I propose to resist the need to jump in and start spending like crazy ... stay at or near the $ 5 -. $ 50 investment levels until they have spent
is not going to see any returns on this investment financially, but you will gain valuable insights on how best to use the Google AdWords system to generate income without learning the hard way.
You have a lot of learning to do before you start pouring money into your account. Google is in the business of making money and their system makes it "really" easy to spend as much as you want.
Minimum bids start at a reasonable $ 0.05 USD. After developing a list of keywords in Google and disposal system must begin making financial decisions.
If you Google the suggested price range for a list of keywords you can pay more money for your web traffic , depending on how large a list of keywords and how much traffic these keywords words generated.
Rest assured Google system will provide you with a lot of traffic quickly if you want to pay for it. It is not uncommon for Google is a management system to propose a maximum bid of $ 20 -. $ 30 range
do not have to accept these outrageous suggestions of course, to his first big money saver is lower max bid to find something acceptable, and bring all your keywords.
Keep in mind the Google system will not charge you the full amount, unless someone else is willing to pay so much for your keyword. Leave this number set higher if you want to produce a lot of clicks quickly.
Competition in position for 1-3 will deliver the most traffic, but will be less targeted than positions 4-6.
Position 1 will get the most clicks, but many of those clicks will be untargeted "impulse" clicks. Taking the time to scan all the way to position 6 in the list and click on the ad in this position suggests that the searcher is extremely interested in the subject being advertised.
Over time you'll learn which keywords are making you money, and that is simply too competitive for your budget. Google campaign tracking abilities in conjunction with other 3rd party ad tracking software can help you identify these profitable keywords and track your website visitors.
Unfortunately, each system can only provide so much traffic and you will find a larger company can afford to bid pretty high for a more generic, high traffic keywords, because they can afford.
Large companies will pay $ 5 for general keywords such as "credit card", because they know over the life of your credit card will return your investment.
The big boys can squeeze out the Google Adwords World just as easily as in the "real world". Of course that's not all "doom and gloom." You still have a powerful and relatively inexpensive tool in the hands, if you can find and exploit niches "bargain" keywords.
Google system tools leaves you high and dry in this sense, unless you have a lot of money to blow on the "throw a wide net" by trying a large keyword list and improve your campaigns as you start to click and conversion tracking.
You can get a lot of garbage clicks bid your way to the top for general keywords. It is costly, less targeted, and lower conversion than if you offer the position 3-5 or spend time finding cheaper niche keywords (using your third-party software or e-book techniques ).
chances when you are bidding on more general high traffic keywords that will compete with big companies and competitors using SEO company services to manage their campaigns.
These companies can afford to pay much more than you or I for their clicks. To prevent this you need a good target their campaigns and find niche keyphrases to be profitable with Google. I can not stress this enough.
To make appropriate decisions, you will need to collect as much information as you can about how the AdWords system works. Obviously, you will not have this information until you run a campaign or two which is why I suggest starting your own AdWords campaign for some time to get familiar with their system.
study of statistics provided by Google that are actually pretty good in conjunction with one or more 3rd party stats tracking packages.
will begin to spot trends in the number that will allow you to more effectively use their time and money supply only the keywords that generate sales.
The analysis may also require you to tweak your site content if you notice a niche you want to start competing for (better yet run another site or two-level web page on your site targeting that niche and remove these keywords from the original settings campaign in them moving into a new campaign pointing to your new content ).
Smaller tweaks can save big money with AdWords
Some Notes on Scalability:
Google makes bid on 3 types of keyword matching options which immediately gives you three times a keyword to offer no more ideas from your side.
Each matching option provides different results and should be managed at the keyword keyword basis.
Google also offers two ways to display ads on the network:. Match Print content and search network ads
This effectively allows the potential to be noticed by:
1) who are looking at the Google portal
2) who is searching portal sites that their search results from Google
3) anyone viewing the web by displaying Google ads to the content in conjunction with the keywords you bid.
4) who read the e-mail with content related to your keywords on Google free email service Gmail.
That's a lot of features and lots of potential exposure. Tweaking to find the right combination for a particular situation and spending requirements is something we simply must do on an ongoing basis. I think the benefits are obvious to you now.
the final word on costs. You may have noticed that I have not used a lot of numbers in my discussion of campaign costs with Google. What I think I have illustrated the Google campaign truly can cost as little or as much as you want.
you can get as much or as little traffic as you want. What makes the traffic and how much it costs depends on you.
Where will your ads be shown? More places than you might think:
At the time of publication AOL, Netscape, Ask Jeeves, AT & T WorldNet, EarthLink and Excite all get some or all of your Google search results.
Content Match Print vs Search Network Printing
When the user is not required on one of the Google family of portal sites your paid listings appear on or near the top of the search results highlighted as sponsored listings, and the right of the actual search results in text box.
position on these search pages is determined by your keyword list and bid for that keyword.
Your Listings search results from the network can be very successful as long as you manage your account, using some of the techniques proposed in this article.
Use the included Geo targeting features built into the AdWords system to ensure their ads displayed only in areas that are potential customers for you.
Content match listings appear as inserts on the website is not in search engine results pages. My experience with the content Match ads are not as successful as the Search network ads, although I still use this option for some of my campaigns.
Google's system analyzes the content of web pages and serves up ads on those pages based on what she feels is a page on . web site on May motorcycles feature ads about buying motorcycles, motorcycle catalogs, parts distributors ... I think you get the idea.
And this idea is good because it shows the ads are usually pretty close to what you would think they should be. When you run ads on your website using Google Adsense program for example, effectively joining their content network.
the lack of content matching that can not really know who is clicking on your ad. It can even be a competitor clicking on your ad from your own site! Google gives you the ability to disable any of these display methods if they do not work for you with the click of a button.
you can do to campaign campaign based only enable / disable what works for you. If you want to reduce risk, but still using content matching system you have the option.
you can set up a separate campaign with lower bid prices for keywords and only enable responsible for the content of this campaign. Remove the content matching option from your original campaign and voila! You minimize the risk.
A few more notes on Google Campaign Optimization
I can not emphasize enough the importance of getting a good click through ratio (CTR) for your most targeted keywords. Google is offering you the chance to really save some big time money if you know how to get a good CTR for ads and keywords.
getting a good CTR allows Google to sell more advertising space, which makes them more money. Google transfers some of that money for your advertisers by increasing your ranking in search results displayed for your keywords, at no additional cost.
That's right, if you can write relevant ads for your targeted keywords that do not necessarily have to pay a higher bid prices for those keywords that your competitors are paying. More money saved!
Advantages of Google AdWords system
-. Highly configurable system intuitive web interface
- a reporting system is near real time, so you can tweak campaigns on the fly
-. Because they are web based you can access your account at any time
- Good list of free tools and guides (although third party tools may still be needed)
- Rewards advertisers that pay attention to providing relevant content for our clients seeking is not necessarily the highest bidder. Get a better CTR and your ads are cheaper.
- geo-targeting capabilities. Target a city, state or ads on a global level.
- more ad system. Content and Search listings, Partner Network listings, e-mail.
-. More keyword matching options, including the ability to "filter" keyword
- Reasonable minimum startup cost of $ 5 with no monthly minimum spending requirements
- They have licensed their search results to several other large search engines improving your web sites exposure to people who do not use Google as the main search portal
.
-. Free ROI tracking tools
- Minimum bid is a reasonable $ 0.05 USD
.
Disadvantages of Google AdWords system
-. The learning curve can cost you a lot of money
- not the most expensive PPC search engines, but certainly more expensive than all other PPCs except Yahoo-Overture
-. Click fraud is an inevitable risk of
- Content matching system does not always deliver the same ROI as search ads. If both ad delivery systems allow for a particular campaign the content match results can lower your overall campaign CTR and get keywords disabled.
- Support of e-mail template driven. It may take you several attempts to get the information you really need support from Google.
-. The interface does not mean what your competitors are bidding, only the highest bid for any particular keyword, the implementation of bidding strategies much more difficult
Google AdWords resources:
