Understanding Google Analytics For Beginners

you can add Google Analytics to your site by adding a small snippet of code just before the closing tag of each page. If you use a CMS like WordPress, there are free add-ons that will do this for you automatically. Otherwise, you will need to work with your web designer to add the code manually.

After installation, Google Analytics collects data continuously, although reports are updated only every 24 hours. After logging in and selecting your site, the first screen is the supervisory interface ploča.Jednostavno believes an extremely powerful reporting system capable of crunching large amounts of data. Coverage of each character to the whole book, but here are the main components for beginners.

Dashboard

dashboard content can be adjusted by dragging the panels around or delete them in cijelosti.Standardna also includes:

• period, you can change the display of any period of Analytics starts collecting data for the site.
  
• Hits: Measures the total number of visitors to the site every day. By clicking on the drop-down allows you to graph one of 5 other measures represented in web use below, or compare two measures against each other.
  
• Page Usage: show visits, total page views and pages per posjeti.Odskočiti rate indicates the percentage of visitors who have left the site after viewing only one stranicu.Prosječno during the off-site refuses because there is no way to measure time carried out if the user left immediately. A new hit shows the percentage of visitors who have not visited it before. You can click any of these six measures to drill down into more detail.
  
• maps: illustrating the geographical source of visits. Click on the "View Report" drill down further, according to state and city-level data on visitors.
  
• Traffic Sources: breaking into direct visit (URL is entered directly), Organic (This follows from the results of a search engine), a major referral sites that have links to your stranice.Potpuno report shows the reference sites in more detail.
  
• Content overview: Shows the most popular sites at a glance, based on the number of pages.
  
• Export / e-mail: You can export reports or send e-mail or on a one-time basis or scheduled at regular intervals.

Visitors the

Click on the visitors left open the submenu options. There is a substantial amount of data here with some of the major highlights, including:

• Technical data: the use of different browsers, connection speeds of their users, their operating system, screen resolution and support for features such as Java and Flash.
  
• Benchmarking: Benchmarking shows how your site in comparison with sites of similar size.
  
• Trending and loyalty: Over time, this builds a picture of whether measures are improving or not, and loyalty is the number of visitors who have visited n times, visit their length and depth of their search (how many pages viewed).

The content of the

These reports are a gold mine for the SEO capabilities, directly connect search terms with the landing site and user behavior. Some important components are:

• Top content: page receives the largest number of pages.
  
• Navigation Abstract: how to move your site visitors, where they came from and what they did next. There is also analysis of the input path that shows the same for each page.
  
• Top Landing Pages: While most visitors probably come to the home page, high-pages within your site will attract its visitors from organic search results (also called a landing page).
  
• Top exit pages: discover which pages do visitors leave the site. Ideally, a confirmation page that should have a high rate of output, a summary of the cart will be low.
  
• Enter keywords: the most popular keywords and phrases that attract visitors to your web site or certain stranicu.Najuspješniji phrase can not be the one who deliberately targeting.
  
• Page Overlay: shows your web site home page and click overlays percentages, indicating that visitors follow a hyperlink.

unlike any other analytics package, Google Analytics also provides deep integration with Google AdSense. This means that you can incorporate cost per click on these data, it helps to produce an additional layer of data in the calculation of return on investment for paid search. In other words, putting together the cost of obtaining clicking what visitors do after arriving at your site.

Once you get started with Google Analytics, the possibilities are virtually limitless - A / B testing (showing different content to different visitors and comparisons), goal setting, and intelligence reports, and only some of the powerful tools that a comprehensive insight into your website performance.

InDepth To view Google Analytics, I would recommend reading Google Analytics, 3 edition of the .