further confirm the motive for Google to launch Android phones could be gleaned from the comments that are on the Google I / O conference in May last year. In the event, explained that Google introduced Android for consumers, so that Apple would gain a huge impact that could be draconian.
In addition, the fact seems to indicate that Google has gone into the phone business after realizing that the future of computing will be in portable devices like cell phones and tablet PCs. As a result, they went into the phone business with the aim of dominating web search on this platform as they did on the desktop. This notion is supported by Eric Schmidt, CEO Google posted a comment he made in an interview with British newspaper The Guardian 25th June 2010. In this interview, Mr. Schmidt suggested that he wants to be a free Windows Mobile.
In addition, the fact seems to indicate that Google has gone into the phone business after realizing that the future of computing will be in portable devices like cell phones and tablet PCs. As a result, they went into the phone business with the aim of dominating web search on this platform as they did on the desktop. This notion is supported by Eric Schmidt, CEO Google posted a comment he made in an interview with British newspaper The Guardian 25th June 2010. In this interview, Mr. Schmidt suggested that he wants to be a free Windows Mobile.
...On the other hand, Apple seems to have gone into the phone as a business re-positioning strategy is aimed to make huge revenues from sales of smart phones hardware itself. Also, with the advent of smart phones, Apple realized that there is enormous potential in mobile advertising. That is why they tried to acquire AdMob. Although Apple is negotiating to buy AdMob as Mobile advertising company Google quickly stepped in and acquired AdMob. As a result, Apple has gone ahead to acquire Quattro Wireless as AdMob's biggest competitor. In response to the Google acquisition of AdMob Apple has re-written the rules of its mobile advertising platform called IAD thus excluding AdMob, which is owned by Google.
As the smartphone war rages on Bloomberg, the news reports that Apple has sold more than 50 million iPhones since its introduction. According to Apple CEO Steve Jobs latest version of the iPhone 4 has sold more than 3 million copies of his 24th June 2010 debut. Analysts believe that iPhone account for nearly 35 percent of apples $ 42. 9 billion of revenue. Also, the iPhone has more than 200, 000 programs with more than 5 million downloads to date.
rapid growth of applications on the Apple ecosystem could be traced to the initial impetus to the company offered to developers. For example at the beginning, in order to encourage applications to run on the iPhone, Apple's indirect investment on the basis of $ 100 million venture capital fund set up Kleiner Perkins Caufield & Byers. Today, Apple has paid more than a billion dollars for the developers of the establishment.
Apple success has prompted other players in the smartphone market like HP, LG, RIM, Google, Palm, Nokia and Microsoft to develop mobile commerce where customers with a mobile platform can pay and download applications.
Just like Apple, Google has achieved success with its Android smartphone launches, such as sales continue to grow dramatično.Potvrda Android growth could be gleaned from the positive comments made by Google senior vice president for product management, Jonathan Rosenberg in July 2010. According to Mr. Rosenberg has 160, 000 Android-based devices are activated daily. He said that Android search grew by 300 percent in the first half of 2010, with strong growth will continue in the second half.
Mr. Rosenberg added that the total revenue jumped 24 percent from a year and earnings increased 19 percent as well. Informed reports show that in May 2010, there were 50, 000 Android apps, but today more than 70, 000 and by the end of the year should reach 100, 000 In addition, Google has tried to encourage developers of applications for the Android operating system over the competition. Also, according to data made available by Andro Lib, Android users downloaded more than one billion applications to date.
Interestingly, another measure of the success of Google Android phone can be seen from the positive figures posted by Taiwanese manufacturer HTC smartphone in the second quarter 2010.Tvrtka in July 2010 announced that its net profit rose 33 percent for the second quarter, a total income was 58 percent more than last year's figure. According to the Wall Street Journal for the second quarter of 2010, HTC made a profit of $ 268 million.
HTC earnings growth reflects the success of Google, because analysts believe the Android phones that are driving growth tvrtke.Široko acceptance of the HTC Google Android phone launches such as Evo 4G, Droid Incredible, Google Nexus One, and T-Mobile My Touch 3 helps to position as a leading manufacturer HTC smartphone.
point to the rapid growth of Google Android could be concluded from the fact that comScore reported that on 8 July 2010 Google Android platform has increased by 44 percent from February to May. According to comScore in three three-month time frame from December to February, Android is the mean market share of about 9 percent of the smartphone in the United States. However, in three months time frame, from March to May, Android market share grew to about 13 percent.
Strangely, despite increasing Android's market share comScore report showed that in July 2010 that RIM is number one from 41st 7 percent stake in U.S. smartphone subscribers, followed by Apple with 24.4 percent share. Microsoft was third with 13.2 percent share, Google Android is fourth with 13 percent, and Palm was fifth with 4.8 percent market share. Market analysts say the review of the totality of the market would tend to suggest that Android is growing at a rate that will see surpassing all competitors.
Google-Apple face off in the smart phone market is turning out to be like the Apple-Microsoft war, 80's and 90's. The Apple-Microsoft War 90 by Microsoft gained a competitive advantage over Apple because while Microsoft is creating partnerships with PC vendors, Apple has kept its operating system is closed for use only in their own computer systems. In this type of arrangement Microsoft Windows surged in market share, while Apple stagnates.
In this case, the Google Android platform has been growing rapidly, because it was free so handset manufacturers tend to do so. It is also available on multiple carriers such as AT & T, Sprint, Verizon and T-Mobile. However, Apple iPhone OS only works on one device, the Apple iPhone on a carrier ATT. Experts believe that if this trend continues, that could lead to slower growth for the iPhone in the future.
Industry sources say, to be fair to make comparisons between Apple iPhone and other smart phones running on Android on an individual basis to determine how well each stacks up against the iPhone. Experts believe that the collective Smartphone running on Android at the end may have more market share than Apple iPhone smartphone, which is one unit, but individually none of the android phone probably outsell the iPhone, which is considered the fastest-selling smartphone in history.
pointer to what the future of the smartphone market will look like is contained in a recent report published by IDC, the company Market Intelligence. According to IDC analysis of the 2013 Symbian will be the number one mobile OS in the world, while Android will be number 2 IDC predicts that Android will probably be achieved the fastest growth of any mobile operating system ever.
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