The emergence of digital and internet technology in recent years have brought about new trends in printing that will forever change the printing industry. These graphics industry trends have changed the way businesses operate from design to printing stage business.
In Australia, the printing industry has met these new trends in printing such as outstretched arms, many updated their workflow and production strategies to meet changing requirements. On the other hand, many of those who had never made these important changes have been fought because of growing competition of non-print and online media.
According to the Rochester Institute of Technology School of print media, there has been increasing media competition due to the fact that print advertising is being driven by newspapers, magazines and periodicals revenues, while "The Internet is chipping away at traditional media use and communication ."
Recent developments in the printing industry can be attributed to several trends in print:
- during digitalization
- the integration of technology
- changing requirements
implementation of new trends in the printing industry, such as the flow of digitization, integration of technology and changing demands of society have been transformed into more efficient and effective company. However, some niche pre-print operations are now rendered obsolete because of desktop publishing has eliminated the need for pre-press and film processes. Implementation of the digitized work is further automated printing process and simultaneously freed labor from labor-intensive tasks that can jeopardize production schedules. Despite the growing importance of online services, printing industry remains strong and durable as it adopts new strategy for achieving success in the future.
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